Performance Marketing Specialist
- Req. Number: 2024-39063
- Mall Name: Columbus Headquarters
- City, State: Columbus, Ohio
- Posted Date: 8/30/2024
Overview
About PHOENIX
PHOENIX Retail, LLC is a Direct-to-Consumer platform operating EXPRESS and BONOBOS in the United States. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.
Responsibilities
The Performance Marketing Specialist (Paid Media) is responsible for providing support and execution of full-funnel Editorial, Video, Display and Paid Social campaigns. This role oversees the creative ticketing and review processes, as well as being responsible for creative trafficking and in-platform program execution (campaign builds). This role requires an "operations meets analytics" mindset with a hunger to learn. This role will own day-to-day program management and analysis-this includes monitoring pacing, budgeting and tactical performance The Specialist will be expected to surface insights and recommendations for continual program growth against KPIs. This highly cross-functional role will effectively communicate learnings to applicable stakeholders (internal and external) and ensure recommendations are actioned. To be successful, the person in this role must keep pace with industry trends and platform/technology enhancements.
KEY RESPONSIBILITIES
REQUIRED EXPERIENCE & QUALIFICATIONS
CRITICAL SKILLS & ATTRIBUTES
Closing
An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies : Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.
About PHOENIX
PHOENIX Retail, LLC is a Direct-to-Consumer platform operating EXPRESS and BONOBOS in the United States. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.
Responsibilities
The Performance Marketing Specialist (Paid Media) is responsible for providing support and execution of full-funnel Editorial, Video, Display and Paid Social campaigns. This role oversees the creative ticketing and review processes, as well as being responsible for creative trafficking and in-platform program execution (campaign builds). This role requires an "operations meets analytics" mindset with a hunger to learn. This role will own day-to-day program management and analysis-this includes monitoring pacing, budgeting and tactical performance The Specialist will be expected to surface insights and recommendations for continual program growth against KPIs. This highly cross-functional role will effectively communicate learnings to applicable stakeholders (internal and external) and ensure recommendations are actioned. To be successful, the person in this role must keep pace with industry trends and platform/technology enhancements.
KEY RESPONSIBILITIES
- Coordinate creative briefing process, including providing feedback based on best practices, historical program knowledge and platform requirements
- Build campaigns across applicable platforms, including but not limited to: Meta, TikTok, YouTube and DSP
- Owns day-to-day program management and analysis, ensuring all programs run as expected
- Responsible for program QA to ensure messaging, targeting, budget and frequency guidelines are implemented properly
- Leads day-to-day external vendor communications
- Partners with Manager, Digital Marketing to ensure budget pacing is optimal based on daily and weekly performance trends
- Responsible for audience, platform, tactic and creative reporting and optimization recommendations to drive continual program improvement. This includes ensuring optimization recommendations are actioned
- Create & analyze reports for trends and solutions to optimize performance daily, weekly and monthly
- Participates in strategic vendor discussions to keep pace with trends and platform/technology enhancements
REQUIRED EXPERIENCE & QUALIFICATIONS
- Education: College degree required in relevant field of study
- Experience: 3-5 years relevant experience in Paid Media/Digital Marketing. Retail experience preferred.
CRITICAL SKILLS & ATTRIBUTES
- Proven ability to analyze, organize and integrate large amounts information into clear concise presentations and plans
- Demonstrated success in delivering efficient performance against KPIs
- Change agent. Excited to change owned processes/work to drive results
- Thrives in a fast pace, constantly changing environment
- Strong interpersonal skills. Ability to clearly, professionally and effectively work with cross-functional partners
- Experience working with digital platforms, e.g. Adobe Analytics, Meta, TikTok, YouTube
- Proficient in Excel and/or Google Sheets
Closing
An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies : Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.
