Paid Media Analyst
- Req. Number: 2023-29555
- Mall Name: 111 5th Avenue
- City, State: New York, New York
- Posted Date: 7/10/2023
Overview
About EXPR
EXPR is a multi-brand fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for exceptional fit and an innovative retail model. UpWest is an apparel, accessories and home goods brand with a purpose to Provide Comfort for People & Planet.
The Company has over 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the Express.com online store and the Express mobile app; over 60 Bonobos Guideshop locations and the Bonobos.com online store; and 13 UpWest retail stores and the UpWest.com online store. EXPR is traded on the NYSE under the symbol EXPR. For more information about our Company, please vis it www.express.com/investor and for more information about our brands, please visit www.express.com , www.bonobos.com or www.upwest.com .
Responsibilities
Bonobos is seeking a Ecommerce and Paid Media Analyst to support our digital marketing initiatives while contributing to the growth and success of our company.
Founded on a better-fitting pair of pants and the best-in-class customer service around, Bonobos is one of the fastest growing digitally native apparel companies ever.
This role is responsible for...
The Ecommerce and Paid Media Analyst is at the core of the Bonobos brand and our reinvention of how customers discover and shop for premium men's apparel. This role will be responsible for supporting the development for paid media strategies, managing the day-to-day execution, analyzing and reporting the performance, and optimizing campaigns.
We have an all-hands-on-deck mentality where the sharing of ideas is encouraged. Are you ready to jump in?
What you'll do...
You...
We...
Benefits and Compensation
EXPR offers a range of benefits to help protect full-time associates health and long-term financial security including:
Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive a merchandise discount, and to choose voluntary benefits through YouDecide. Full-time associates may be eligible to participate in our incentive plan.
Salary Range: $70,200 - $99,700
Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.
Closing
An equal opportunity employer, EXPR does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. EXPR only hires individuals authorized for employment in the United States. EXPR is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation because of a disability to search and apply for a listed job position, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies : Please note that EXPR does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, EXPR will not consider or approve payment to any third-parties for hires made.
About EXPR
EXPR is a multi-brand fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for exceptional fit and an innovative retail model. UpWest is an apparel, accessories and home goods brand with a purpose to Provide Comfort for People & Planet.
The Company has over 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the Express.com online store and the Express mobile app; over 60 Bonobos Guideshop locations and the Bonobos.com online store; and 13 UpWest retail stores and the UpWest.com online store. EXPR is traded on the NYSE under the symbol EXPR. For more information about our Company, please vis it www.express.com/investor and for more information about our brands, please visit www.express.com , www.bonobos.com or www.upwest.com .
Responsibilities
Bonobos is seeking a Ecommerce and Paid Media Analyst to support our digital marketing initiatives while contributing to the growth and success of our company.
Founded on a better-fitting pair of pants and the best-in-class customer service around, Bonobos is one of the fastest growing digitally native apparel companies ever.
This role is responsible for...
The Ecommerce and Paid Media Analyst is at the core of the Bonobos brand and our reinvention of how customers discover and shop for premium men's apparel. This role will be responsible for supporting the development for paid media strategies, managing the day-to-day execution, analyzing and reporting the performance, and optimizing campaigns.
We have an all-hands-on-deck mentality where the sharing of ideas is encouraged. Are you ready to jump in?
What you'll do...
- Support in the development and execution of paid media strategies to drive customer acquisition, brand awareness and revenue growth
- Collaborate with the Marketing team to define target audiences, campaign goals and KPIs
- Support Paid Media team in managing end-to-end campaign implementation across various paid media channels, including search, social platforms, display and affiliate
- Continuously monitor campaign performance metrics across channels, analyze data, and identify opportunities for optimization and improvement
- Conduct A/B testing and implement data-driven insights to drive campaign performance
- Use analytics tools and platforms to extract insights and trends from campaign and site data
- Prepare regular reports, dashboards and presentations to communicate campaign performance and key findings to stakeholders
- Prepare dashboards and reports on web data to understand and communicate site performance and identify opportunities for optimization
- Provide actionable recommendations based on data analysis to optimize campaign strategies and maximize ROI
- Collaborate with the marketing team to develop and manage paid media budgets
- Monitor spending and ensure effective allocation of resources to maximize campaign outcomes
- Identify opportunities to optimize budget allocation across different paid media channels based on performance and ROI
- Work closely with the Marketing team to align paid media efforts with broader marketing initiatives
- Collaborate with external partners, such as agencies and vendors, to drive campaign success and achieve business goals
- Stay up-to-date with industry trends and best practices to ensure effective and innovative paid media campaigns
You...
- A positive "all-hands-on-deck" attitude and willingness to get the job done
- A Bachelor's Degree preferred
- A minimum of 3 years of experience in digital marketing and ecommerce analytics
- Experience managing and optimizing paid media campaigns across multiple channels (search, social, display, affiliate)
- Strong analytical skills with the ability to interpret complex data sets, identify trends, and make data-driven recommendations
- Proficiency in web analytics and reporting tools, such as Google Analytics, Google Ads, Facebook Ad Manager, etc.) to analyze website performance and user behavior
- Knowledge of keyword research, SEO, A/B testing and landing page optimization best practices
- Proven experience collaboratively with team members to achieve deliverables
- Extreme attention to detail, strong organizational skills and the ability to be self-sufficient and work independently
- Ability to multitask and prioritize tasks in a fast-paced environment
- Excellent communication skills, both written and verbal
- Detail oriented and highly organized with the ability to multi-task between projects and aggressive deadlines
- A self-starter with a passion for innovation and staying up-to-date with industry trends and emerging technologies in the paid media landscape
- Experience with Asana project management tool preferred
We...
- Work hard because we love what we're doing, but also believe in balance (say hello to unlimited vacation days!)
- Back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun and awesome co-workers that feel like family
- Value self-awareness, intellectual honesty, judgment, empathy & positive energy - often over experience
- Are located in the Flatiron District in the heart of Manhattan
- Have a passion for delivering a superior experience to our customers, clients, vendors and one another
- Are excited to hear from you!
Benefits and Compensation
EXPR offers a range of benefits to help protect full-time associates health and long-term financial security including:
- Medical, pharmacy, dental and vision coverage
- 401(k) and Roth 401(k) with Company match
- Merchandise discount
- Paid Time Off
- Parental leave for new moms and dads
- And more
Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive a merchandise discount, and to choose voluntary benefits through YouDecide. Full-time associates may be eligible to participate in our incentive plan.
Salary Range: $70,200 - $99,700
Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.
Closing
An equal opportunity employer, EXPR does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. EXPR only hires individuals authorized for employment in the United States. EXPR is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation because of a disability to search and apply for a listed job position, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies : Please note that EXPR does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, EXPR will not consider or approve payment to any third-parties for hires made.
