Director Guideshops


About Bonobos

We are on a mission to make fits and connections that inspire people to be themselves. Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 60+ Guideshop locations. Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don't think traditional retail, Bonobos is something you haven't seen before.

The Bonobos team is vibrant, collaborative, and inclusive. We value self-awareness, empathy, intellectual honesty, positive energy, and judgment, often over experience. We've created a culture where collaboration and communication are paramount, all while making time for fun and celebrating extraordinary efforts.

About Express, Inc.

Express, Inc. is a multi-brand fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for exceptional fit and an innovative retail model. UpWest is an apparel, accessories and home goods brand with a purpose to Provide Comfort for People & Planet.

The Company has over 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the online store and the Express mobile app; over 60 Bonobos Guideshop locations and the online store; and 13 UpWest retail stores and the online store. Express, Inc. is traded on the NYSE under the symbol EXPR. For more information about our Company, please visit and for more information about our brands, please visit, or

Location Name

New York Office

Responsibilities and Qualifications

Bonobos is seeking a Director of Guideshops to provide strategic leadership and executive oversight to drive the success of Bonobos retail stores through setting and implementing high-level strategies, fostering innovation, creating a customer-centric culture, and ensuring the overall growth and profitability of the Guideshop channel. The Director of Guideshops will report directly to the Bonobos Brand President and partner closely and collaboratively with cross-functional peers to advance the corporate strategy and achieve business objectives. Success in this role depends upon strong partnerships with Merchandising, Design, Marketing, Visual Merchandising, Finance, Real Estate, Planning, Operations, eCommerce, HR, and Technology leaders.

  • Drive Guideshop channel growth and profitability through application of the Bonobos brand strategy to our brick & mortar customer/associate experience
  • Provide direction, guidance, and ongoing feedback to direct reports instilling business leadership principles and sharpening team roles and responsibilities
  • Operate and manage with the highest level of integrity and fiscal responsibility applying strategic and financial acumen to ideas, investments, and initiatives
  • Create a positive impact on the culture of the Guideshop organization by modeling company Core Competencies and Core Virtues and embedding structured talent development processes in the team mindset and operating model
  • Champion a culture of collaboration across the Guideshop leadership team to reinforce a compelling strategic vision for Guideshops, inclusive of operational and product allocation improvements, communications plans, and measurement strategies
  • Create and implement strategic and operations plans to achieve short and long-term business and financial goals
  • Identify opportunities, develop strategies and recommendations, and implement programs to enhance operational effectiveness and to advance the customer experience
  • Lead innovation in the Guideshop space, with a focus on payroll and labor models, customer experience evolutions, and omni-channel alignment
  • Remain current on the competitive landscape and market conditions to identify opportunities and apprise of risks to the business
  • Cultivate trusted, transparent working relationships across the organization; deliver open and honest feedback to assist the field organization in adapting to change and maximizing operational KPIs
  • Partner across the organization to meet the needs of the Guideshop lane and to augment the customer experience as necessary to meet goals
  • Drive leadership behavior through field immersion and involvement, traveling regularly to experience key regions and districts
  • Recruit, nurture, and develop the Retail Operations and Field Leadership teams

  • 10+ years leading and operating multiple retail locations; experience in specialty retail a plus
  • Proven track record aligning people, processes, and technology to business goals
  • Customer-obsessed
  • Excellent interpersonal and communication skills
  • Adept relationship builder who actively engages colleagues, partners, and stakeholders
  • Ability to influence across teams and functions
  • Collaborative leader who puts others and outcomes first
  • Previous experience with strategic and organizational development
  • Willingness and ability to travel and be immersed in field experiences firsthand

  • Value self-awareness, intellectual honesty, judgment, empathy, and positive energy
  • Deep industry expertise with proven track record of building and implementing an effective retail store strategy
  • Skilled strategist able to drive execution and effectively lead operations with business and financial acumen
  • Ability to leverage data to inform decision and drive results

Benefits and Compensation:

Express, Inc. offers a range of benefits to help protect full-time associates health and long-term financial security including:
  • Medical, pharmacy, dental and vision coverage
  • 401(k) and Roth 401(k) with Company match
  • Merchandise discount
  • Paid Time Off
  • Parental leave for new moms and dads

Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive a merchandise discount, and to choose voluntary benefits through YouDecide. Full-time associates may be eligible to participate in our incentive plan.

Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.

Salary Range

135,000 - 241,500


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An equal opportunity employer, Express, Inc. does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. Express, Inc. only hires individuals authorized for employment in the United States. Express, Inc. is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation because of a disability to search and apply for a listed job position, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to and let us know the nature of your request and your contact information.

Notification to Agencies : Please note that Express, Inc. does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express, Inc. will not consider or approve payment to any third-parties for hires made.