Associate Brand Manager


About EXPR

EXPR is a multi-brand fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for exceptional fit and an innovative retail model. UpWest is an apparel, accessories and home goods brand with a purpose to Provide Comfort for People & Planet.

The Company has over 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the online store and the Express mobile app; over 60 Bonobos Guideshop locations and the online store; and 13 UpWest retail stores and the online store. EXPR is traded on the NYSE under the symbol EXPR. For more information about our Company, please vis it and for more information about our brands, please visit , or .


Bonobos is seeking an Associate Brand Manager to support the strategy and execution of initiatives that will take our customers' retail brand experience to the next level.

Founded on a better-fitting pair of pants and the best-in-class customer service around, Bonobos is one of the fastest growing digitally native apparel companies ever.

This role is responsible for...

The Associate Brand Manager is at the core of the Bonobos business and our reinvention of how customers engage with the brand and shop. This role will oversee and implement strategies to enhance our brand presence and drive growth in our business, with a focus on our retail stores, our Guideshops. You will be responsible for developing and executing initiatives that align with Bonobos' brand vision and values, ensuring a consistent and engaging customer experience across all touchpoints. This is an exciting opportunity to shape and elevate the Bonobos brand in the retail space by crafting and executing impactful initiatives that not only attract customers but keep them coming back for more.

We have an all-hands-on-deck mentality where the sharing of ideas is encouraged. Are you ready to jump in?

What you'll do...
  • Assist in developing and executing comprehensive brand strategies and positioning within the retail channel that aligns with Bonobos' overall brand values and business goals
  • Act as the brand guardian to ensure consistency and adherence to brand guidelines within the retail channel
  • Collaborate with the Marketing, CRM, Creative and Product teams to conceptualize and execute retail campaigns that align to the brand objectives
  • Collaborate with Creative/Visual Merchandising team on the creative of captivating in-store displays while ensuring visual consistency across all retail locations
  • Collaborate with the Retail team on initiatives to drive traffic to stores, and improve the customer experience in the Guideshops, ensuring a seamless and enjoyable shopping journey
  • Develop strategies to enhance customer engagement and loyalty through events, promotions and partnerships
  • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of retail marketing initiatives, identifying areas for improvement and taking appropriate action
  • Drive the development of creative assets, campaign materials and marketing collateral to deliver impactful and engaging retail brand experiences
  • Work with the Brand Manager to manage the allocated budget for retail brand activities, ensuring cost-effective strategies and optimal resource allocation
  • Stay up to date on the latest market trends, consumer insights and competitor activities within the fashion and apparel industry - leveraging insights to identify new opportunities and recommend strategies to maintain Bonobos' competitive edge

  • A positive "all-hands-on-deck" attitude and willingness to get the job done
  • A Bachelor's Degree preferred
  • A minimum of 2 years of experience in brand marketing/ management within retail for a D2C fashion or CPG organization
  • Creative thinker with the ability to develop innovative retail brand strategies and initiatives
  • Knowledge of visual merchandising principles
  • Able to strategize, analyze and execute across a range of initiatives
  • A project management pro and feels comfortable managing multiple initiatives simultaneously
  • Excellent communication skills, both written and verbal
  • A positive attitude and proven experience collaboratively with internal and external team members to achieve deliverables
  • Thrives in a very fast-paced environment and scaling organization
  • Are resourceful and proactive in identifying problems and finding solutions

  • Work hard because we love what we're doing, but also believe in balance (say hello to unlimited vacation days!)
  • Back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun and awesome co-workers that feel like family
  • Value self-awareness, intellectual honesty, judgment, empathy & positive energy - often over experience
  • Are located in the Flatiron District in the heart of Manhattan
  • Have a passion for delivering a superior experience to our customers, clients, vendors and one another
  • Are excited to hear from you!

Benefits and Compensation

EXPR offers a range of benefits to help protect full-time associate's health and long-term financial security including:
  • Medical, pharmacy, dental and vision coverage
  • 401(k) and Roth 401(k) with Company match
  • Merchandise discount
  • Paid Time Off
  • Parental leave for new moms and dads
  • And more

Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive an Express merchandise discount, to participate in our Learn & Earn incentive program, and to choose voluntary benefits through YouDecide. Full-time leaders may be eligible to participate in our incentive program

Salary Range: $68,500 - $108,600

Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.


An equal opportunity employer, EXPR does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. EXPR only hires individuals authorized for employment in the United States. EXPR is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation because of a disability to search and apply for a listed job position, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to and let us know the nature of your request and your contact information.

Notification to Agencies : Please note that EXPR does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, EXPR will not consider or approve payment to any third-parties for hires made.