Email Content Specialist

Overview

This is a unique and exciting time to join Express. Since launching our EXPRESSway Forward strategy in 2020, we have been steadily advancing a transformation from being known as a store in the mall to a brand with a purpose, powered by a styling community. We believe that clothes can serve a higher purpose to make people look the way they want to look and feel the way they want to feel, and our Express brand purpose - We Create Confidence & Inspire Self-Expression - speaks to the role our brand can play in their lives. In 2021, we introduced our innovative Community Commerce program, inviting brand fans and style enthusiasts to take their passion for fashion to the next level by working with us.

Today, we are building, activating and amplifying the Express styling community, and we invite you to join us. Our culture is defined by three values - Express Yourself, Express Together, Express Success - and every associate at every level in every department is an important part of our transformation and our future.

For more information about Express, Inc. please visit www.express.com.

Responsibilities

The Email Content Specialist at Express is responsible for ensuring flawless operational excellence, with a primary focus on flawless implementation and management of eCommerce content updates to eCommerce focused emails: balancing clean execution of creative plans with the ability to react quickly and make creative updates in real time. This position requires partnership with the Traffic, Creative, Merch Ops, Ecomm Merchandising, Development, and Analytics teams to bring Express's emails to life. Participation in process and tool improvements to maximize eCommerce operations efficiencies is essential to this role.

60% Email Authoring
  • Prior experience of content management systems is required
  • Build emails in AEM & Bluecore: Match email design by building, editing and sending email proofs
  • Publish emails and work with email team on end to end testing
  • Set up email test and seed lists with email/CRM teams in Adobe Campaign
  • Verify all links are added appropriately
  • Responsible for approving new banners, while giving visibility to cross functional teams for banner placement.

20% Producton Work
  • Ownership of all production work for email assets: Slice content into workable assets for email creation in AEM.
  • Responsible for tracking and managing disclaimers and knowing the appropriate emails to include them in
  • Assist in requesting copy and creative assets in JIRA tickets for Bluecore and AEM emails
  • Preparation of all creative assets for email set-up, in collaboration with the email design team
  • Set-up email test and seed lists with email/CRM teams

20% Other Duties
  • Tracking the status of email projects in JIRA tickets
  • Aligning with site websets to ensure legal disclaimers are consistent across all platforms
  • Work with the email team on banner strategy, segmentation, organization and tracking of daily email sends.
  • Updating the Email Segmentation Document with info of banners and audience segmentation logic

Required Experience & Qualifications
  • Education: Bachelor's Degree
  • Experience (years) in related field: 3 - 5
  • Proven experience with content management systems
  • Excellent communication and organizational skills
  • Ability to think creatively and conceptually

Critical Skills & Attributes
  • Proficiency in the use of Adobe Experience Manager, Adobe Campaign and Bluecore
  • Ability to work independently and handle multiple projects on tight deadlines
  • Ability to work calmly and maintain high standards under pressure and in the face of time constraints
  • Ability to approach projects with flexibility and resourcefulness/ working collaboratively with people at all levels within the organization
  • Painstaking attention to detail
  • Basic knowledge of HTML is a plus
  • Knowledge of web and email standards and related best practices


Closing

As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class. Express only hires individuals authorized for employment in the United States.

Notification to Agencies: Please note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.